PROJECT OVERVIEW:

Power Platform Digital Signage Display



Promoting adoption of enterprise tools through high-visibility digital signage designed for passive, high-traffic environments.

DESIGN TYPE:

Digital Signage / Awareness Campaign

AUDIENCE:

Enterprise employees in on-site locations (lunch rooms, hallways, entrances)

THE PROBLEM:

On-site employees were not fully aware of the availability and value of Power Platform tools, including Power Automate and Power Apps.

  • Awareness relied heavily on digital channels (email, intranet)

  • Limited reach to employees in physical workspaces

  • Messaging needed to be quickly understood without active engagement

There was a need for a high-impact, visually engaging format that could capture attention in passing.

GOALS & OBJECTIVES:

  • Increase awareness of Power Platform tools new availability

  • Encourage employees to explore learning resources

  • Promote internal community engagement

  • Deliver messaging optimized for passive viewing environments

MY APPROACH:

  • 1. Environment-Driven Design

    Optimized layout and content for large screens viewed at a distance, ensuring readability and clarity.

  • 2. Message Simplification

    Reduced content to essential, high-impact statements that can be understood within seconds.

  • 3. Visual Hierarchy & Emphasis

    Used large typography, strong contrast, and focal points to guide attention from headline to call-to-action.

  • 4. Action-Oriented Content

    Included clear next steps (learning resources, Teams community) to drive engagement beyond awareness.

THE SOLUTION:

A widescreen digital display designed for maximum visibility and quick comprehension, featuring:

  • Bold headline announcing availability of Power Platform

  • Supporting message highlighting benefits (efficiency, accuracy, personalization)

  • Clear CTA directing users to learning resources and community

  • Balanced layout combining text and imagery for engagement

  • Branding aligned with Microsoft ecosystem tools

The design prioritizes clarity, brevity, and visual impact, ensuring effectiveness in fast-paced, high-traffic environments.

IMPACT:

  • Delivered a scalable digital asset for multiple on-site displays

  • Extended reach of internal communications beyond traditional channels

  • Increased visibility of Power Platform tools availability across physical locations