PROJECT OVERVIEW:

Phishing Exercise Results: Monthly Sector Infographic

Designed a visually engaging infographic to communicate complex sector phishing exercise results and reinforce cybersecurity awareness.

DESIGN TYPE:

Infographic

AUDIENCE:

Enterprise sector employees

THE PROBLEM:

Monthly, the Cybersecurity team compiles the previous month’s phishing exercise data into a single comprehensive PowerPoint report.

These large reports were in a dense, text-heavy formats that:

  • Limited employee engagement

  • Made it difficult to quickly understand the results for each sector

There was a need to translate complex security data into a format that was digestible, visually appealing and easily editable in order to create multiple versions for each sector each month.

GOALS & OBJECTIVES:

  • Increase employee engagement with phishing exercise results.

  • Reinforce recognition of phishing indicators.

  • Clearly communicate enterprise risk metrics.

  • Produce a template that can be edited to serve each sector’s results.

MY APPROACH:

I approached this as both a data visualization and behavior-change communication challenge. The infographics each month would be housed on the Are You Cyber Safe? intranet site and shared in sector newsletters.

  • 1. Content Prioritization

    Focused on the most impactful metrics: delivered emails, click rate, reporting rate, and repeat offenders, while simplifying technical language for a broad audience.

  • 2. Scannability & Clarity

    Used iconography, color coding, and emphasis on key metrics (e.g., susceptibility rate) to support quick comprehension.

  • 3. Template Design for Scale

    Built the layout to be easily editable, enabling efficient creation of monthly, sector-specific versions.

THE SOLUTION:

A modular infographic designed for both clarity and scalability, featuring:

  • Executive-level summary metrics for quick insights

  • The month’s real phishing exercise example to provide context

  • Highlighted warning signs to reinforce learning

  • Performance metrics dashboard to communicate results clearly

The design balances data visualization and behavioral reinforcement, making the content both informative and actionable.

IMPACT:

Additional graphics created using the template:

Click to enlarge

  • Successfully transformed a dense reporting format into a visual communication tool

  • Enabled consistent monthly reporting and increased relevance through sector-specific reporting

  • Improved clarity and accessibility of phishing exercise results